Thank you for your interest in partnering with YardTalk 101 to enhance your university’s enrollment and marketing efforts!
As you are aware, YardTalk 101 is a web-based video series that helps HBCUs connect with prospective college students. Millennials and the iGeneration respond best to video content. YardTalk 101 is able to captivate this audience with its lively and engaging format that is designed to reach them on their terms and where they
spend time-- on social media.
YardTalk 101’s foundation raises awareness of HBCUs by highlighting their programs, activities, organizations and people. However, in response to the plight of HBCU enrollment, we’ve recently began outreach to high schools in the areas adjacent to filming locations and major cities. This outreach includes collaborating with guidance counselors to distribute YardTalk101-branded HBCU guides and FAQs, and using YardTalk101 videos to expose students to the HBCU ethos.
Our video packages are as follows: “The Yard” highlights your campus’ special events, student organizations, sports, greek life or any area you’d like to feature; “The Scoop” acclimates a prospective or new student to logistical or procedural details of your school, such as registration, dorm life or student account management; and “The Pitch” is video shorts that function as a brochure and FAQs that can help your admissions and recruitment teams sell your institution while on the road. Let YardTalk 101 showcase the best of your campus and impact your enrollment.
Attached is an outline of the packages, associated costs and deliverables. I will follow up with you via email in the coming weeks to discuss options, in the meantime, should you have any questions, please do not hesitate to contact me.
A 10 minute video produced in a newsmagazine format, covering major campus events, programs and initiatives (eg. homecoming, spring fling, etc.).
It includes interviews with the university President, Student Government Association, Royal Court, Admissions, Greek Life, Students, Athletics and
Student Organizations, deans and/or faculty. We strongly recommend scheduling a shoot bi-annually or more frequently, depending upon your
campus culture. This video is great for promoting your university to prospective and current
students, alumni and your surrounding community!
The Digital College Tour
Includes all elements of “The Yard;” additional video footage to acclimate a prospective or new student to logistical and procedural details of your university (areas may include registration, dorm life and housing assignments, the café and selecting meal plans, the student union and library, academic buildings, etc.); and a five-minute video segment that doubles as an admissions brochure-- focusing on frequently asked questions that prospective students may have about your university. This series is great for providing in-depth understanding to prospective and new students on how they can make a successful transition to campus life!